DA Philosophy

The market is changing and your customers have never been better informed.   Most of your customers decide what to buy, how much to pay online and over half of them decide where to buy it via their computer and not via traditional media.  Their virtual friends will help them and many will only bother to go the dealership to close the deal. 

So your website has never been more important to your business – and your web strategy is going to become even more important in the future as the virtual world becomes more of a reality!

You cannot sit back and hope that your customers to find you.  You need to make it easy for them and then ensure that you give them a great user experience, great information and great customer service.  Because if you don’t your competitors will!

The DA team have been involved in the web since it started and have been designing and building automotive websites since the first dealer sites appeared.  So we know how things have changed and will continue to evolve in the future. 

Our philosophy is to make it easy for the dealer to take control of all elements of their website and to give you total control and flexibility.  So you can update your site as often as you want.  Test as many SEO strategies as you want.  Manage as many promotions as you want.  Just do what YOU WANT, when you want to drive your leads and sales.

We just make it easy for you.  We do all the other bits like hosting, and building the site.  Add lots of new functionality before you asked for it.  So you and your team can concentrate on selling your stock and optimising your ROI. 

We have been in the trade for a long time and want to keep it that way by doing what makes you money.