DA Tracker

Advertising in the local paper and on radio give you a feel good factor but do they really sell your cars as quickly and cost effectively as they should? 

The great bonus about online promotion of your stock is that you can see just how effective it is!  You can review enquiries by each platform you use and see who is sending you the best quality prospects. 

You might think that it is more effective for your team to talk to customers than analyse data.  Sure, it is important to speak to prospects and handle every enquiry efficiently.  But nearly 80% of your customers are doing all their research online before they even visit your dealership.  So make sure that you spend as much time as they do online.  You need to be where your customers are – and they are on the internet before they come to show showroom.